The upcoming M00-tion retail store model consists of four level building modules connected
via a ramp behind the building where people could walk down from the roof top to the lower
levels. The concept proposes steel facade which has a strong contrast with the atmospheric
interior reflecting the surrounding urban landscape. Rotation of the steel facade encourages
exploration and movement out and around the building.
Ground floor: Organic fresh entrance to the building
Level 1 (Footwear): with minimal products on display with a focus on the experience of
motion with the footwear. Display windows are excavated inside the ground floor and walls
to allow more movement. Ceiling is made from mirrors to allow the users to view their
product performance on the floor.
Level 2 (Activewear) :metallic cold material with a slight slopes surface to encourage
movement and the experience of trying on the products rather than sheer consumption
The continuation of the active store level where the products can be actively tried on.
Material of the façade is a transparent glass reflecting the outside landscape. The cool tone of
the active wear continues here but exposed in the freshness of the outdoor atmosphere.
Level 2 (Clothing) : warm aura where the design encourages the slightly ramped floor
encourages users to experience movement- empowering everyone to feel like a model
walking on a catwalk.
The art work on the wall is of a group of Persian women promoting a new understanding of
aesthetics and beauty.
Level 3 (The Accessory/beauty) : perfumes on display as a sensory experiential element with
a small bar at the entrance
Level 4: (Roof top zen space): with an Islamic inspired choice of pattern and material. The
design welcomes diverse cultural backgrounds to enjoy the relaxing environment in a zen
natural environment with water and greenery.